About Us

A Legacy of Fragrance. From India to the GCC.

House of Emary is more than a fragrance brand. It is the next chapter of a story that began in India nearly 20 years ago.

My father has spent close to two decades in the fragrance business — understanding oils, blends, notes and, most importantly, what makes a fragrance stay with you long after you first experience it.

Growing up around that experience meant fragrance was never unfamiliar to me. Over the years, his knowledge became much more than business — it became instinct, understanding and a legacy built over time.

And I decided to take on the challenge of carrying that legacy forward in my own way.

That is how House of Emary began.

Taking the Legacy Forward

Starting House of Emary was never about simply continuing what already existed.

I wanted to take everything learned through nearly 20 years of fragrance experience in India and build something for a new generation — a fragrance house that respects tradition while feeling modern, refined and relevant today.

A brand where the richness of attar, oud and musk meets a more contemporary way of experiencing fragrance.

House of Emary represents that balance:

Experience from one generation.
A new vision from the next.

Why Attars?

For us, attar is not simply another fragrance format.

There is something incredibly personal about it.

Attars sit closer to you. They develop with time. They can feel warm, intense, comforting, bold or quietly unforgettable.

Across India and the GCC, attars, oud and musk have long held a special place in fragrance culture. They are connected to tradition, celebration, hospitality and personal expression.

We wanted to take that familiarity and present it through a House of Emary lens — rooted in tradition, but created for the way fragrance is worn today.

That is why attars sit at the heart of House of Emary.

From rich oud and musk compositions to Arabian classics and modern blends, our collection is created for different moods, personalities and moments.

From India to Oman & the GCC

India is where our fragrance journey began.

But when it came time to take House of Emary beyond India, the GCC felt like a natural next chapter.

Across Oman, the UAE, Saudi Arabia, Kuwait, Qatar and Bahrain, fragrance is deeply woven into everyday life. Oud, musk, attars and bakhoor aren't simply products here — they are part of culture, hospitality, gifting and personal identity.

Oman is now the base from which we are building House of Emary for the GCC, but our vision has never been limited to one country.

We want to bring together the experience built over nearly two decades in India with a deeper understanding of what fragrance lovers across the GCC appreciate today.

Rich traditions.

Distinctive compositions.

Modern tastes.

And fragrances with enough character to be remembered.

Our aim is simple:

To take a fragrance legacy that began in India and build House of Emary into a name recognised across the GCC and beyond.

The Story Is Just Beginning

House of Emary brings together nearly 20 years of fragrance experience and the ambition to create something meaningful for the next generation.

What began with my father's journey in India is now a challenge I have chosen to take forward — building the brand, discovering new fragrances, understanding our customers and taking House of Emary into new markets.

India gave us our foundation.
Oman gives us our GCC home.
And the journey ahead is much bigger.

As House of Emary grows across the GCC and beyond, we want to become a name associated not simply with fragrance, but with scents people remember, wear and return to.

This is the next chapter of a story that began almost 20 years ago.

And we're only getting started.